By Tilly Walder
Originally established as a foundry in 1859, W Hurst & Son has evolved over the decades to become one of the Island’s favourite hardware stores, with six shopfronts across the Island.
In recent months, the Newport branch has recently undergone an exciting transformation, blending its well-known vintage charm with more modern conveniences, to better serve the local community. While staying true to its heritage and loyal older clientele, Hurst has revamped its interior and product presentation to appeal to a wider, younger audience, without compromising on the quality that has made it a household name.
“We’ve always been quite traditional, and that’s still a big part of who we are,” general manager, Lucy Radford, explained. “But we’re also making changes to bring younger people in, by refreshing our layout and introducing new, affordable brands.”
An aspect of this transformation can be seen as soon as you walk in the door, in the gift and home department. The old layout, which was organised by product type, has been reimagined into striking, colour-themed displays.
The enhancements are underpinned by a commitment to affordability. The retailer has moved away from high-end china to accessible pricing, but the focus on quality remains key.
“We’ve still got quality suppliers we’ve used for years,” Lucy noted. “Our products are built to last.”
A raft of new brands also now lines the shelves, including Cath Kidson, Meg Hawkins, and Rendale, as well as a new Landy Range, aimed at men and inspired by the Island’s rugged, rural character. “Men can be really tricky to buy for, so it’s great to offer something different, like engraved tankards, Land Rover mugs, and Spitfire gifts,” Lucy explained.
Another standout is the store’s exclusive offering of Le Creuset cookware, the only retailer on the Island to stock it. So far, the coastal- inspired colourways have been a hit.
The shop hasn’t stopped at interiors; there’s also a dedicated children’s gift section.
To highlight their value, Hurst’s is launching new red ticket offers, scattered throughout the shop to encourage browsing. These include limited-time discounts or buy-one-get- one-free deals. The existing 10 per cent discount for seniors every Wednesday continues as well, on a selection of products.
So far, the changes have been well received. “Sales in the revamped areas are definitely up,” Lucy confirmed. “It’s about offering that department store experience without the chain-store feel. We’ve got better value than some of the national brands, and more heart.”
Isle of Wight Observer