By Isle of Wight Observer
Two weeks ago, the IW Observer celebrated its sixth anniversary. Despite the challenges posed by the Covid pandemic and difficult trading conditions, we have come a very long way.
With 18,500 copies printed every week and more than 5,500 digital subscribers, the IW Observer is now the Island’s favourite newspaper. We are a trusted source of Island news, with lots of local features, entertainment and sport. We also support lots of the Island events that are so important to Islanders, our economy and Island life. Earlier this year, we moved into our brand new office in St James’ Square in Newport – so now we’re even more accessible.
We have fantastic feedback from our readers – who love picking up their free newspaper every week. The IW Observer has also built a reputation with our advertisers for our first-class customer service, can-do attitude and sensible pricing, together with a commitment to understanding their needs. This has led to an increasing number of local companies choosing to advertise with the IW Observer – you can see that in our newspaper every single week.
Introducing the IslanderCard
In line with our passion for the Island and listening to feedback from advertisers and readers, the IW Observer is launching new products. And visitors to the Wolverton Manor Garden Fair next weekend will be the very first Islanders to get their hands on the new IslanderCard.
What is the IslanderCard?
Designed specifically to connect Islanders with Island businesses, the IslanderCard gives you access to exclusive discounts and offers. Normally priced at £10 per year, visitors to Wolverton Manor next weekend will have the opportunity to purchase the IslanderCard for just £3. And even better, you will even have the chance to win one of 1,000 IslanderCards we are giving away completely free of charge, so make sure you drop by our stand – which is just by the main entrance.
A special offer for Island businesses
To celebrate the IW Observer’s sixth birthday, every Island business that is willing to offer Islanders a genuine discount or special deal can receive a free advert with us. This offer comes with no strings attached and can last up to six months. If you want to take advantage of this brilliant offer go to islandercard.co.uk/freeoffer.
Benefits for Businesses
• Generate additional sales: The IslanderCard is designed to benefit Island businesses, residents, and the local economy.
• Increase business footfall: Attract more customers with your exclusive offers.
• Build returning customers: Encourage loyalty and repeat visits from satisfied customers.
• Improve business visibility: Gain exposure through promotions in the IW Observer.
• Cost-effective advertising: Enjoy no commission or per-sale fees for your offers.
ALL FOR FREE!
The IW Observer team is excited to introduce this brilliant new discount card as part of our commitment to supporting the local community and businesses.
We invite all Islanders to come along to see us at the Wolverton Manor Garden Fair to be among the first to experience the IslanderCard and take advantage of the exclusive deals available.
Businesses who want more information or to submit your free offer, should visit islandercard.co.uk/freeoffer.
Join us in celebrating six years of serving the Island we all love. We’re looking forward to many more years of growth and community engagement.
Next week we’ll let you know more of our plans for our new products and there’s more innovations for your favourite Island newspaper.
Maureen Sullivan