Cowes is fighting back as the town battened down the hatches for three more months of traffic chaos which began again this week.
Horsebridge Hill’s Southern Water works started on Monday, with the road operating under a one-way system, preventing traffic from travelling towards Cowes from Newport.
But High Street traders are claiming: “Cowes remains accessible, open and very much worth the trip!”
And they have been backed by Cowes Medina councillor, Lora Peacey-Wilcox, and the town’s Mayor, Stuart Ellis, who said: “Visit our shops and enjoy our town.”
Currently, a diversion from Newport to Cowes is in place via Forest Road, Whitehouse Road, Rolls Hill, Hillis Gate Road and Pallance Road.
It follows a three-month period with similar arrangements last year, to enable junction works for the new Three Oaks estate, when the area suffered major congestion, hour-long delays, and widespread frustration.
Southern Vectis buses, emergency services, and highway maintenance vehicles are exempt from the restriction and additional temporary speed limits and a closure on Betty Haunt Lane will also be in place for the duration of the work.
In an open letter the traders said: “It’s not about arguing the case for, or against, the works, the diversion route or the planning behind them.
“We understand why people feel frustrated, and we recognise any road closure causes disruption. This is about staying ahead of the narrative and asking for your continued support.
“Cowes is open, the cafes are open, and the town is ready to welcome you as normal. Your visits, whether for a coffee, to shop, or have a meal – genuinely matter to the independent businesses that makes this place what it is.”
Cllr Peacey-Wilcox added: “We have shops like The Range, Hurst’s, the Co-Op, Sainsbury’s and Marks and Spencer, and the people of Cowes, can use them more, rather than drive into Newport. We have a fantastic variety of shops and pubs and a range of eateries.
“Obviously, people will still have to get into Newport and the hospital but just plan your journey and make the use of the buses who are allowed through the roadworks.
“Cowes is open and there are a lot of good things to explore and see.”
Stuart said: “The situation is what it is. It doesn’t matter how much we complain and protest now.
“We need to show everyone that the town is open, and for them to come and find out. A lot of people who live in Cowes will be shopping local. I support the traders as much as I can, and they are being honest by saying ‘come and use us’.
“Anything positive they can do is fantastic to show everyone it’s not all doom and gloom. It’s going to be a long three months, and I’m sure people here will support the town.”



