Hovertravel has agreed to help isle of Wight underwear boutique, Sugar & Spice with their charitable collection of bras by transporting the bras for free to Southsea.
Sheila Wilson, owner of Sugar & Spice, explains: “We have collected old bras for recycling from our customers for several years, sending them to Africa and generating funds for the Against Breast Cancer charity. Unfortunately, the textiles company we use could no longer collect from the Isle of Wight, so I needed to find a way to get the bras to Portsmouth.
I contacted Hovertravel and they have been very helpful and offered to transport my six bin bags every 2 months for free. The charity is doing such important work in the fight against breast cancer I really wanted to keep doing my part to help them and now Hovertravel has helped me.”
Against Breast Cancer is dedicated to funding ground-breaking research to improve the detection, treatment and increase survival after breast cancer diagnosis. Their bra recycling scheme takes your unwanted or unloved bras and through our network of bra banks raises vital funds for pioneering breast cancer research. The same bras also help to support small businesses in Africa. Together with their recycling partners, their textile recovery project prevents these bras going into landfill before giving them a new lease of life in developing countries such as Togo, Ghana and Kenya, where bras remain too expensive to produce locally. For every tonne of bras collected, Against Breast Cancer receives £700 to fund research.
Loretta Lale, Head of Commercial at Hovertravel, adds: “When Sheila contacted us, we knew we had to help her with this initiative and we are proud to be a small but vital part of the journey for these bras which are put to good use in Africa. Hovertravel fully supports local community initiatives and we also endeavour to be a responsible global company that contributes to the planet.”