Cowes Week Limited (CWL) has announced that they have appointed the 1851 Trust for a further year as the official event charity for Lendy Cowes Week.
The 1851 Trust’s aim is to inspire and engage young people from all backgrounds across the UK to imagine their futures differently. As the Official Charity of INEOS TEAM UK, led by Sir Ben Ainslie, the Trust uses the power of professional sport to inspire the next generation. In 2019, the Trust will be launching a new sailing initiative with the support of INEOS. This programme will provide 6,000 ‘first-time’ sailing opportunities to young people from disadvantaged backgrounds across the country in 2019.
It is widely recognised that not enough talented young people are choosing careers in science, technology, engineering and maths (STEM). The 1851 Trust challenge perceptions and excite young people about STEM through their high-quality education programmes. Programmes like www.stemcrew.co.uk, which is used by over 1,500 teachers and 85,000 students in classrooms across the UK, showcases the cutting-edge innovation and aspirational role models behind the British Challenge for the America’s Cup.
The 1851 Trust will be raising money during Lendy Cowes Week which will enable them to reach more young people who would not usually get the opportunity to try sailing. They will be running fundraising activities throughout the week, from family games on The Parade to prize draws for Cowes Week competitors. In the run-up to Cowes Week competitors can offer their support to the 1851 Trust by adding a donation to their regatta registration.
Commenting on the decision, Kate Johnson, Commercial and Marketing Director at Cowes Week Limited, said: “We’re delighted that the 1851 Trust will be joining us again as the Official Charity for Lendy Cowes Week 2019. Their activities last year captured the imagination of many young visitors to Lendy Cowes Week and their aims to expand young horizons are admirable and consistent with our own. We hope that their work will help to engage and inspire a new generation into sailing.”